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The Hidden Value of Customer Feedback from Social Media

Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s ...

The Differences Between Customer Experience and Customer Engagement

With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are ...

Tech Investments Every Business Should Consider

Marketing Applications and Software With the automated options available for businesses, it is no longer necessary for your online marketing plan to be managed manually. Both time and money will be saved ...

Internet of Things Security is Cause for Concern for Consumers

The Internet of Things (IoT) is the international effort to incorporate unique identifiers to give household and industrial devices the ability to transfer data over a network and avoid human-to-human or human-to-computer ...

In-Store Wi-Fi Can Enhance Customer Experience and Grow Sales

If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may start to ...

Maintaining Productivity While You Travel

In today’s workplace, one thing that is almost a certainly is the need to stay in the productivity loop while you are traveling or working from a remote location. Many options exist ...

Mac Users – You’re Not Safe

If you’ve heard it once, you’ve heard it a thousand times. Mac’s are just “safer” than PC’s. They’re less prone to viral and other types of hacking attacks. This has, in fact, ...

The Pros and Cons of a Mobile Workforce

Advances in technology are revising notions of what the typical workplace looks like. Once a central location where management and staff gathered daily to plan and complete the tasks of the business, ...

When Employees Take Over The Technology

When people think about extreme reactions to changes in technology within a company, what most often comes to mind is the older worker, the one who is not a digital native. These ...

How Technology Drives Startups To Success

When we think of technology, there are two main ideas that come to mind. The first is hardware, the tangible products that we directly experience such as a smartphone camera or a ...