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Posts Tagged ‘Marketing’

Merging AI and Big Data

You probably remember when IBM’s first generation super computer/AI beat Chess Master Gary Kasparov in 1997. It was a landmark achievement. Prior to that point, no AI had ever been able to ...

Encouraging Your Customers to Talk About YOUR Business

Did you know that Facebook has more than 728 million daily users? They have roughly 1.44 billion monthly active users on top of that as well. Yeah, that’s quite a breathtaking amount ...

How to Help Your Customers Deal With an Increase in Your Rates

Sometimes you just have to raise your prices, and while that’s never a bad thing in your book, some customers may find themselves upset that they suddenly owe you more money monthly ...

Does Your Business Need a Brick and Mortar Storefront?

Amazon has started adding brick and mortar stores, and several other large online retailers have started to consider doing so as well. While internet transactions are gaining traction, face-to-face sales still eat ...

Thanking Those Who are Loyal to Your Business

Thanksgiving might not be here yet (though it’s just around the corner), but that doesn’t mean you can’t show your employees and clients just how much you appreciate them and everything that ...

Updated Facebook Features Can Help Your Small Business

Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added ...

Rethinking Your Emails to Customers

It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get ...

Rebranding Your Business: More Than Just a Name Change

Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or ...

Listen Your Way to A Successful Business

How well do you actually listen to your customers?  It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the ...

Using Pinterest to Expand Your Reach

Pinterest may not seem like it would be a very good business tool. After all, isn’t it more for DIY projects and tasty looking recipes? While those things are definitely prevalent on ...